POINTER ENTERPRISES, INC. has been making valuable contributions in the electrical industry for 39 years.  The company was established in January 1970.  In these 38 years, the company has grown and expanded, both in the product line and in clientele.

Initially offering a limited line of wiring devices, TW (building) wires, lamps and ballasts, the product line currently includes locally manufactured product brands such as GE, Osram, Phelps Dodge, and foreign product such as Square D, Merlin Gerin, Telemecanique and Clipsal brands.  The company is also the exclusive distributor of Pointer, Dynamic, Denki and Jobbers brand products.  The company is also engaged in the importation of various electrical products from countries including USA, Canada, UK, France, Germany, Belgium, Spain, Austria, Holland, China, Japan, Taiwan, Singapore, Malaysia, Indonesia and Australia amongst others. The company also put up a metal fabrication plant to manufacture Panel Boards, Lighting Fixtures, Ballasts, Safety Switches and Transformers under Nissen Denki trademark.

To efficiently support the needs of its increasing number of diversity of clientele, Pointer Enterprises formed 7 different departments to service the wholesaler sector, the dealers, the provincial customers, the industrial companies, the construction segment, the direct sales group, and growing number of outlets carrying its products.

The company also branched out its operations to Cebu City, Iligan City, Cagayan de Oro City and Davao City to bring our products closer to our customers and effectively serve the requirements of our customers in the Visayas and Mindanao.

Pointer Enterprises, Inc. is affiliated with the following professional associations in the electrical industry:  Society of Philippine Electrical Contractors and Suppliers (SPECS), Federation of Electrical and Electronics Suppliers and Manufacturers of the Philippines, Inc (PESA), Philippine Hardware Foundation, Inc (PHFI), and the Philippine Association of Electrical Industries, Inc (PAEII).

Facing the future with confidence and optimism, Pointer Enterprises, Inc. looks forward to new developments in the Electrical Industry and in both the local and global business community that will open floodgates of opportunity for the company to successfully respond and meet the continuing demands for better, for safer and quality products.